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Paco Rabanne's launch of Phantom, it's first 'connected' fragrance, is the most-viewed news for the week ended August 7, 2021.

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By: TOM BRANNA

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Paco Rabanne gives new meaning to the term “ghosting.” The debut of Phantom, a “connected” scent that aligns with smartphones, was the most-viewed news on Happi.com for the week ended August 7. That news topped Function of Beauty's acquisition of Atolla, a customized skin care brand. Here are the most-viewed news items on Happi.com last week: 1. Paco Rabanne Unveils Phantom, It's First Connected Fragrance 2. Function of Beauty Buys Atolla, a Customized ...

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